HIV Cure Research Day, observed annually on December 14, raises awareness and honors the efforts of researchers, advocates, and community members striving to find a cure for HIV. Co-founded in 2016 by Dr. Allison Mathews and Kimberly Knight in North Carolina, the day promotes the power of collective advocacy in advancing HIV cure research. The original slogan, “Own the Cure,” emphasizes the role of communities in shaping the development and equitable distribution of a future medical cure.